Campaign UTM Builder

Yes, absolutely! Google Analytics treats 'Facebook' and 'facebook' as two completely different sources. It's highly recommended to use all lowercase letters for your UTM parameters to keep your data clean and organized.

No, UTM parameters do not negatively impact your SEO. Search engines like Google are smart enough to ignore UTM tags and realize they just point to the main page. However, it's good practice to ensure your website has proper 'canonical tags' set up just in case.

Think of 'Source' as the specific place the traffic comes from (e.g., facebook, google, newsletter). Think of 'Medium' as the type of marketing channel (e.g., social, cpc, email). So a Facebook ad would have a source of 'facebook' and a medium of 'cpc'.

No. The only strictly required fields are the Website URL and the Campaign Source (utm_source). However, to get good data in Google Analytics, it is highly recommended that you also fill out the Medium and Campaign Name.

The 'utm_term' parameter is primarily used for paid search campaigns (like Google Ads). You use it to track the exact keyword that you paid for, which triggered the ad to show.

The 'utm_content' parameter is used for A/B testing or content-targeted ads. If you have two different buttons in the same email that link to the same page, you can use utm_content to tell them apart (e.g., utm_content=top_button vs utm_content=bottom_button).

Yes! GA4 fully supports standard UTM parameters. In fact, using UTM links is one of the best ways to ensure your GA4 traffic acquisition reports are accurate.

You shouldn't use actual spaces. Our tool will automatically convert spaces into a special code ('%20' or '+') so the link doesn't break. However, a common best practice is to use underscores (_) or hyphens (-) instead of spaces (e.g., summer_sale).

Yes, UTM links work perfectly on Facebook. In fact, if you are running Facebook Ads, using UTM links is essential for tracking which specific ad brought in the most sales on your website.

Because UTM parameters add a lot of extra text to the end of your URL, the links can get quite long and ugly. If you're posting the link somewhere visible (like a Twitter post), it's very common to use a link shortener (like Bitly) after generating your UTM link.

Yes. Anyone who clicks the link can see the UTM parameters in the address bar of their browser. Because of this, never put sensitive information (like passwords or personal user data) inside a UTM tag.

No. Our UTM Builder is 100% private and runs entirely in your web browser. We do not store, track, or save the URLs or campaigns you create.

If you make a typo in the UTM parameters, the link will still work and take the user to your website, but the data in Google Analytics will show that typo. (e.g., if you accidentally type 'facebok', GA will report traffic from 'facebok').

No, UTM links never expire. As long as the base webpage still exists, the link will continue to work and pass tracking data to your analytics platform indefinitely.